Task
Create a large multi-page website where customers can explore the sauna models, compare options, understand the key benefits, check specifications and quickly move to an enquiry.
It was important to combine a premium product presentation with a clear commercial structure — without making the website feel like an overloaded catalogue.
It was important to combine a premium product presentation with a clear commercial structure — without making the website feel like an overloaded catalogue.
About the project
AyazWood is a premium outdoor sauna brand based in Florida.
The company manufactures and installs turnkey saunas, and the website was designed to become the main place for customers to discover the brand and its products.
The company manufactures and installs turnkey saunas, and the website was designed to become the main place for customers to discover the brand and its products.
AyazWood
Project in numbers
2×
more ways to enter the catalogue
100%
of product pages redesigned
50%
fewer steps
to an enquiry
to an enquiry
Solution
I created the website from start to finish: planned the structure and user journeys, designed all pages and responsive layouts, built the website in Tilda and prepared the basic SEO settings.
The project includes a homepage, model catalogue, individual product pages, informational sections and enquiry forms.
Visually, the website is built around natural materials, large product photography and a calm, premium look.
The project includes a homepage, model catalogue, individual product pages, informational sections and enquiry forms.
Visually, the website is built around natural materials, large product photography and a calm, premium look.
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